- Case Study:
- Dr. David Laskey — Mornington Prosthodontics, Victoria, Australia
From Dozens Of Failed Agencies To Three Straight $200k+ Weeks
“Within 2 days of implementing Patient Uplift’s system, we generated over $200,000 in accepted treatment from just 5 patients. And it hasn’t slowed down.”
Dr. David Laskey is a specialist prosthodontist and the founder and principal of Mornington Prosthodontics on Victoria’s Mornington Peninsula, with more than 20 years of clinical experience. His practice focuses on complex restorative and full-arch implant dentistry — high-value, life-changing cases that he delivers alongside specialist maxillofacial surgeons, who handle the surgical placement while David leads the prosthodontic and restorative work.
Like many established specialists, David had been burned before. Over the years he had tried dozens of marketing agencies with no real results — big promises, little accountability, and no measurable return. By the time he came to Patient Uplift, he was understandably skeptical that paid marketing could reliably fill a high-ticket, full-arch calendar.
- Dozens of previous agencies had failed to produce clear, measurable results or any consistent ROI.
- High-value full-arch cases (often $40,000–$60,000+) require a steady flow of high-intent, qualified patients — something prior marketing never delivered.
- Converting those cases depended on fast, disciplined follow-up and a reliable consult pipeline that was difficult to sustain manually.
- Coordinating fees, quotes, and timelines with external specialist surgeons added friction that could stall otherwise ready-to-proceed patients.
Patient Uplift launched a targeted, high-ticket dental implant and full-arch acquisition campaign built to generate high-intent inquiries and booked consultations — supported by branded consult pages with patient screening, automated follow-up and CRM systems, weekly accountability calls, and a performance bonus structure for the practice's call team.
Critically, these inquiries converted into accepted, scheduled treatment — not just verbal interest. In the opening stretch, the practice booked roughly ten consults a week and strung together three consecutive weeks each generating more than $200,000 in accepted treatment: approximately $200K, then $250K, then $237K.
David’s next challenge is managing treatment pipeline added vs managing new consults, which is a great problem to have.
The results landed almost immediately. Within the first two days, Mornington Prosthodontics generated over $200,000 in accepted treatment from just five patients — and the momentum held, producing three straight $200K+ weeks and nearly $687,000 in accepted treatment within the first three weeks.
Just as striking was the change in David himself. He moved from agency-weary skeptic to fully bought-in operator — working seven days, leaning into daily routines and discipline, and rebuilding his team around the new volume. As Patient Uplift CEO Sepi Shakerian put it on a weekly call, “I’m talking to a totally different human being.”
David has also become an active advocate. He now recommends Patient Uplift to peers and partners, telling a finance-industry contact plainly: “I’ve built my whole clinic on it.”
In his own words:
“Within 2 days of implementing Patient Uplift’s system, we generated over $200,000 in accepted treatment from just 5 patients. And it hasn’t slowed down — more patients are moving forward, and the pipeline keeps building.”
“I’ve tried dozens of marketing agencies over the years with no real results.”
“I can see it all there in front [of me] — it just gets frustrating when things outside the marketing slow it down.”
“I’ve built my whole clinic on it.” (recommending Patient Uplift to a referral partner)
Key Insight
The campaign didn’t just generate leads — it revealed the true revenue potential already sitting inside the practice. Within days, Patient Uplift was surfacing roughly $200,000 of acceptable, high-value treatment per week. Demand, it turned out, was never the constraint.
The real growth levers were internal: maintaining consistent, fast follow-up; building a dedicated, motivated treatment-coordination team; and standardizing surgeon pricing so quoted cases could close without back-and-forth. The patients were ready; the opportunity was capped only by operational consistency.
The Bigger Opportunity
With consult flow proven and predictable — roughly ten attended consults per week, with cases worth $40K–$60K each — David is now focused on the systems that turn that demand into reliable, scalable revenue. He is hiring and interviewing for high-performing Client Experience managers/ treatment coordinators every week, restructuring incentives so the right people prioritize high-ticket cases, and working toward standardized, locked-in surgeon pricing that lets patients commit on the spot.
He is also consolidating operations back into his main clinic, which he expects to unlock more chair time, more consult capacity, and tighter team coordination. Strategically, David is concentrating the practice around full-arch implant work — the most valuable and most scalable part of his offering.
Conclusion
In under a month, Patient Uplift took Dr. David Laskey from years of agency fatigue to three consecutive $200,000+ weeks and a clear, repeatable path to scale. The campaign proved that high-ticket patient acquisition works at a high level when paired with the right positioning, tracking, follow-up, and conversion systems.
For David, the realization is simple: the demand is there, the model works, and — in his words — he’s “just getting started.”